The Science Of Influence

The Science Of Influence

This book is about getting people to change . . . something—a behavior, an attitude, a product, a service, their relationship to or with you.You want someone to do something different from what they were doing a few minutes ago.You want someone to say “yes!” to you, now. In order for that to consistently happen it would probably be a good idea to know what it is that makes people tick.

I want you to know precisely what it is that gets people to not only say “yes!” but, if necessary, say “yes!” all the time! My life has been aimed at helping people change and to change people. It’s exciting, it’s fun, and I’ve been fortunate enough to discover many keys that other promoters of influence have neglected to look for. The process of starting change, getting people to question the status quo, and actually implementing the change in another person’s brain is an exciting process.

The Science Of Influence

Short-term decisions of “yes” or “no” are much easier than achieving long-term change. Permanent change is difficult. Period.You go to the same grocery store every week.You go to the same gas stations, attend the same church, take the same route for your daily walk or jog, work out at the same gym . . .well, you get the idea.You do the same things every day, and there is nothing wrong with that. In fact, the stability of these behaviors can be very positive indeed! In this book you will learn how to get people to say “yes” to you now . . . and over the long term! 

Unfortunately, some of the things that people do are in direct opposition with what we want them to do.That’s where influence and persuasion come in handy. Some people smoke cigarettes, do drugs, drink too much, beat their kids, rape, steal, eat too much, hang out with the wrong people in the wrong element, take part in self-destructive behaviors, and fail to act on living what they dream their life should be about. People universally agree that these are things that need to change in one’s self and in others.

Agreement and action, of course, are often not related to each other in reality. Even when people want change it turns out to be something that people desperately fail at.You’d think that if they want to change it would be easy, right? Of course it isn’t that way at all.Why?

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