The Science Of Influence
This book is about getting people to change . . . something—a behavior,
an attitude, a product, a service, their relationship to or with you.You want
someone to do something different from what they were doing a few
minutes ago.You want someone to say
“yes!” to you, now. In order for that
to consistently happen it would probably be a good idea to know what it
is that makes people tick.
I want you to know precisely what it is that gets
people to not only say “yes!” but, if necessary, say “yes!” all the time!
My life has been aimed at helping people change and to change
people. It’s exciting, it’s fun, and I’ve been fortunate enough to discover
many keys that other promoters of influence have neglected to look for.
The process of starting change, getting people to question the status quo,
and actually implementing the change in another person’s brain is an exciting
process.
The Science Of Influence
Short-term decisions of “yes” or “no” are much easier than achieving
long-term change.
Permanent change is difficult. Period.You go to the
same grocery store every week.You go to the same gas stations, attend the
same church, take the same route for your daily walk or jog, work out at
the same gym . . .well, you get the idea.You do the same things every day,
and there is nothing wrong with that. In fact, the stability of these behaviors
can be very positive indeed!
In this book you will learn how to get
people to say “yes” to you now . . . and over the long term!
Unfortunately, some of the things that people do are in direct opposition
with what we want them to do.That’s where influence and persuasion
come in handy. Some people smoke cigarettes, do drugs, drink too much,
beat their kids, rape, steal, eat too much, hang out with the wrong people in
the wrong element, take part in self-destructive behaviors, and fail to act on
living what they dream their life should be about. People universally agree
that these are things that need to change in one’s self and in others.
Agreement
and action, of course, are often not related to each other in reality.
Even when people want change it turns out to be something that
people desperately fail at.You’d think that if they want to change it would
be easy, right?
Of course it isn’t that way at all.Why?
